David Bell

David Bell

Xinmei Zhang and Yongge Dai, Professor of Marketing - The Wharton School at the University of Pennsylvania

David Bell is the Xinmei Zhang and Yongge Dai Professor of Marketing at The Wharton School at the University of Pennsylvania.

His research interests include e-commerce and inter-dependent choice: space-time diffusion, social contagion, and neighborhood effects. traditional retail and individual choice: impulse and unplanned buying.