Digital Content and Copywriting

Course Fee for Digital Content and Copywriting1R 13,500.00R 13,500.00R 0.00 (0%)
Total amountR 13,500.00


Build strong, trusting brand-consumer relationships with  strategic copywriting skills and eective digital content creation. The leading benefits of online learning are time-flexibility, convenience and the ability to study anywhere in the world. Occasionally it can also feel a little lonely and impersonal, especially when compared to the magical moments and interpersonal connections that happen in real-life classrooms. Learning is most beneficial when it’s fun and engaging, and our on-campus experience proves the huge contribution that uniquely human connections add. Learn how to set up a content marketing plan and manage content communities across various platforms and channels with the end goal of building strong, trusting brand-consumer relationships. Content is a critical part of any marketing strategy, and businesses that fail to recognise its importance will be left behind. The 10-week Digital Content and Copywriting course covers the strategic copywriting and content creation skills necessary to plan, create and implement an effective digital content strategy. At the end of this course you will be able to set up a content marketing plan and manage communities across various platforms and channels with the end goal of building strong, trusting brand-consumer relationships. 

  • Institution
    Red & Yellow Creative School of Business
  • Course Duration
    10 weeks
  • Language
  • Estimated Effort
    8 - 10 Hours / Week
  • Modules
    8 modules
Start Dates
  • Learn how to identify and create digital content
  • Learn how to create engaging content that generates a true value exchange with your customers
  • Become a community manager who can manage communities across various platforms
  • Produce a portfolio of content and content related items for your brand and business

How it unfolds…The first week is dedicated to orientation. You’ll get to familiarise yourself with the online learning platform (virtual classroom), understand how everything works, meet the humans that’ll support you during this upskilling process, and be introduced to the uniquely human skills that are so essential for career success in the 21st Century.


1. Introduction:

•    Identify digital content and explain its importance
•    Recognise important brand touchpoints
•    Describe the di‰erence between traditional and digital content


2. The Basics:

•    Define a target audience for content
•    Present the brand uniformly across content platforms
•    Use persuasive language
•    Understand how people consume digital content
•    Create customer personas


3. Content planning:

•    Explain how content strategy fits into the overall business strategy
•    Perform research related to content
•    Begin creating content
•    Understand how to distribute content
•    Create a content plan


4. Copywriting Basics:

•    Understand basic principles for digital copywriting
•    Write simple digital copy and an advertisement
•    Understand how to structure digital copy
•    Write for mobile, websites, email, and ads


5. Copywriting for media:

•    Write for social media
•    Create blogs and podcasts and write videos
•    Write a social media post, a video, and a blog post


6. Community Management:

•    Describe a content community
•    Conduct reputation management
•    Create a community management strategy
•    Write responses to social media comments, conduct online monitoring


7. Managing up:

•    Guide reactions of higher-ups to consumer engagement
•    Prepare for crisis management
•    Report on content performance
•    Create a communications plan


8. Optimisation:

•    Produce the best possible digital copy
•    Manage and monitor content produced
•    Understand how to approach analytics
•    Explain content-related ROI
•    Test content
•    Write credible copy



Upon successful completion, participants will earn a highly respected Red & Yellow Certificate.


This course is perfect for anyone who wants to write compelling content for their brand.

  • Copywriters who want to learn how to write for the web 
  • Aspiring content marketers, traditional marketers and entrepreneurs
  • Small business owners who rely on content to promote their brand

Meet Student Advisors

Arlene Lanser

Pearson Student Advisor