Business Analytics for Data-Driven Decision Making

Course Fee1R 2,887.00R 2,887.00R 0.00 (0%)
Total amountR 2,887.00


Virtually all managerial and leadership positions in the digital economy increasingly rely on data-driven decision making. Recent studies have shown companies who adopt “Data-Driven Decision Management” achieve significant productivity gains over other firms.

Having a solid grasp of the end-to-end process of making effective decisions with data will give you an edge, both in performing such analyses yourself, as well as in effectively managing teams of business analysts and data scientists.

In this course, part of both the Digital Product Management MicroMasters® programmes, you will learn the tools and techniques to become a data-driven or “evidence-based” manager.

You will learn the process of reframing a business question as a data question, reasoning about what data might be of assistance and how to obtain it, integrating and cleaning the data, performing the analysis, deriving and communicating insights from the analysis, and building the managerial culture to operate in this way and create competitive advantages from enterprise data.

This course is unique in the sense that it aims squarely at the needs of a manager in an analytically focused enterprise by providing both a hands-on introduction to the concepts, methods and processes of business analytics as well as an introduction to the use of analytics as the basis for creating a competitive advantage.

This course is part of Boston University’s Digital Product Management MicroMasters® Programme, offered through the edX® platform.

Associated Programmes:
MicroMasters® Programme: Digital Product Management

The Digital Product Management MicroMasters® Programme from Boston University includes the following courses:

Product Management with Lean, Agile and System Design Thinking
Learn how to plan, develop and deliver on all aspects of work in the lifecycle of digital products using lean, agile and systems design thinking.
View the course

Strategic Social Media Marketing
Learn how to drive social media engagement by linking strategy and tactics and measuring results.
View the course

Driving Digital Innovation through Experimentation
Learn how to apply principles of experimentation at the technical, organisational and strategic levels of your business to drive digital innovation.
View the course

Platform Strategy for Business
Learn how you can design, launch, monetize and compete in a networked platform market.
View the course

Business Analytics for Data-Driven Decision Making
Learn how to lead your firm to make better business decisions using analytic methods and create competitive advantages from data.
View the course


  • Secondary school (high school) algebra; basic mathematics concepts.
  • A willingness to explore economics.

edX® and MicroMasters® are registered trademarks of edX® Inc. All Rights Reserved.

  • Programme duration
    8 weeks
  • Estimated effort
    3 to 6 hours per week
  • Fee
  • Institution
  • Language
Start Dates
  • Key analytic technologies and techniques, e.g. predictive modelling and machine learning, and how these can play a role in managerial decision making
  • How to effectively manage the analytical processes and use the results of these processes as the basis for making informed, evidence-based decisions
  • How companies can use analytics as the basis for creating value