Marketing Management

DescriptionQuantityAmountTotalTax
Course Fee1R 2,875.00R 2,875.00R 0.00 (0%)
Total amountR 2,875.00
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Overview

Every organisation needs effective marketing to match its products, services and experiences to customers, and maintain and grow its revenue. In this course you will learn the keys to successful marketing, from using traditional and digital media channels to build brand awareness, to using consumer and behavioural research in order to better match your product to your customers’ wants and needs. 

In this course, you'll learn to:

  • Identify target customers and analyse and understand their needs and desires.
  • Define your offering's value proposition and positioning.
  • Identify the right target customer segment, and create a go-to-market strategy and integrated marketing campaign
  • Define key performance indicators and analyse the results.
  • By the end of this class, you will understand how to assess the competitive playing field, understand your competitor’s brand position, and map your own organisation’s position, strengths, and weaknesses, to create or capture competitive advantages.

This course forms part of the University of Maryland's MBA Core Curriculum MicroMasters® programme, offered through the edX® platform.

The MBA Core Curriculum MicroMasters® programme from the University of Maryland includes the following courses:

Marketing Management
Learn key marketing strategies and tactics to help your company develop products that match customers' needs, create awareness and demand for those products, and drive sales. 
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Leadership and Influence
Develop the skills to motivate and inspire others so you can confidently lead your organisation to success.
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Financial Accounting
Financial accounting is the language of business. Learn to effectively intepret financial information to make sound decisions and confidently communicate to other leaders in your firm and with potential investors, shareholders, and creditors.
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Data Analysis for Decision Making
Use data analysis to gather critical business insights, identify market trends before your competitors, and gain advantages for your business.
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Strategic and Transformational IT
Learn about the explosion of technologies that are transforming business and how to strategically leverage technologies to maximise the value – and minimise the risk – to your firm.
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Corporate Finance
Develop the ability to identify and resource high-value strategic initiatives and ensure a high rate of return for your firm's investments.
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Global Business Strategy
Learn how to capitalise on opportunities, and manage the challenges of the global marketplace, and leverage this dynamic environment for long-term value.
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edX® is a registered trademark of edX® Inc.  All Rights Reserved.

 

  • Start date
    03 February 2019
  • Programme duration
    7 weeks
  • Estimated effort
    8 to 10 hours per week
  • Fee
    R2875
  • Courses
    USMx
  • Language
    English
Start Dates
  • Marketing methods to help you identify successful strategies and tactics
  • How to apply marketing frameworks to real-world business problems
  • How to create strategic, research-based marketing plans
  • How marketing skill sets support your role as a successful manager/leader
     

Meet Our Faculty

Judy Frels
Clinical professor of Marketing, Assistant Dean of Online Programs
David Godes
Dean's Professor of Marketing, Marketing Department Chair
P.K. Kannan
Professor of Marketing, Dean’s Chair in Marketing Science