Global Business Strategy

DescriptionQuantityAmountTotalTax
Course Fee1R 2,888.00R 2,888.00R 0.00 (0%)
Total amountR 2,888.00
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Overview

Successful business leaders have an eye toward the future and a deep understanding of the local and global markets in which their firm operates. They understand the strengths and weaknesses of their business and product line, the competitive and complementary landscape, and emerging trends in their business sector. Because of their strategic insight, these leaders anticipate changes in global market conditions, recognise potential opportunities to innovate, identify strategic initiatives to further the firm, and successfully anticipate and navigate barriers to entry at home and at an international scale. 

Upon completion of this course, learners will understand how to maximise short- and long-term profitability by analysing and identifying opportunities and threats in different industries and competitive environments around the world. You'll be able to answer questions such as:

  • When and how should you engage in a strategic alliance? 
  • How can you create an organisational structure that is effective locally and allows for global expansion? 
  • What assets, resources, and capabilities does your organisation already have that can be leveraged for global growth? 

By the end of this course, you will have the skills to guide your firm’s strategy to identify and realise competitive advantage in the dynamic global marketplace.

This course forms part of the University of Maryland's MBA Core Curriculum MicroMasters® programme, offered through the edX® platform.

The MBA Core Curriculum MicroMasters® programme from the University of Maryland includes the following courses:

Marketing Management
Learn key marketing strategies and tactics to help your company develop products that match customers' needs, create awareness and demand for those products, and drive sales. 
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Leadership and Influence
Develop the skills to motivate and inspire others so you can confidently lead your organisation to success.
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Financial Accounting
Financial accounting is the language of business. Learn to effectively intepret financial information to make sound decisions and confidently communicate to other leaders in your firm and with potential investors, shareholders, and creditors.
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Data Analysis for Decision Making
Use data analysis to gather critical business insights, identify market trends before your competitors, and gain advantages for your business.
View the course

Strategic and Transformational IT
Learn about the explosion of technologies that are transforming business and how to strategically leverage technologies to maximise the value – and minimise the risk – to your firm.
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Corporate Finance
Develop the ability to identify and resource high-value strategic initiatives and ensure a high rate of return for your firm's investments.
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Global Business Strategy
Learn how to capitalise on opportunities, and manage the challenges of the global marketplace, and leverage this dynamic environment for long-term value.
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  • Start date
    28 October 2019
  • Programme duration
    7 weeks
  • Estimated effort
    8 to 10 hours per week
  • Fee
    R2888
  • Institution
    USMx
  • Language
    English
Start Dates
  • Understand the fundamentals of the global marketplace to see your organisation, customers, product, and industry in a broader context
  • Be able to identify and address opportunities and threats to your firm and industry, both at home and abroad
  • Develop skills to protect, leverage and extend market assets, resources and capabilities
  • Organise your company to adapt its strategy over time
  • Cultivate a global mindset in your organisation and balance local responsiveness with global integration
     

Meet Our Faculty

Anil Gupta
Michael D. Dingman Chair in Strategy and Entrepreneurship