Data Analysis for Decision Making

DescriptionQuantityAmountTotalTax
Course Fee1R 2,875.00R 2,875.00R 0.00 (0%)
Total amountR 2,875.00
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Overview

In our information age, companies have access to unprecedented amounts information on customers – their behaviours, interests, and buying habits – and the markets in which they operate. Being able to analyse that data has become a critical skill for decision makers at every level of an organisation. 

Today’s firms use data to detect market movement before it becomes a fully-fledged trend, helping them to stay ahead of the curve, tailor products and services to specific customer segments, determine when and when to enter markets, and differentiate themselves from competitors. 

In this course, you will learn how to unlock the value of data to create and grow an organisation. You will gain the analytical tools necessary to confidently describe the current state of areas critical to your business, predict the likelihood of an event occurring, compare two or more approaches to a business challenge, and determine if a phenomenon you are seeing is coincidence or a genuine insight. By the end of this course, you know how to make data-driven decisions to find advantages and stay competitive.

This course forms part of the University of Maryland's MBA Core Curriculum MicroMasters® programme, offered through the edX® platform.

The MBA Core Curriculum MicroMasters® programme from the University of Maryland includes the following courses:

Marketing Management
Learn key marketing strategies and tactics to help your company develop products that match customers' needs, create awareness and demand for those products, and drive sales. 
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Leadership and Influence
Develop the skills to motivate and inspire others so you can confidently lead your organization to success.
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Financial Accounting
Financial accounting is the language of business. Learn to effectively intepret financial information to make sound decisions and confidently communicate to other leaders in your firm and with potential investors, shareholders, and creditors.
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Data Analysis for Decision Making
Use data analysis to gather critical business insights, identify market trends before your competitors, and gain advantages for your business.
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Strategic and Transformational IT
Learn about the explosion of technologies that are transforming business and how to strategically leverage technologies to maximize the value – and minimize the risk – to your firm.
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Corporate Finance
Develop the ability to identify and resource high-value strategic initiatives and ensure a high rate of return for your firm's investments.
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Global Business Strategy
Learn how to capitalise on opportunities, and manage the challenges of the global marketplace, and leverage this dynamic environment for long-term value.
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  • Start date
    11 March 2019
  • Programme duration
    7 weeks
  • Estimated effort
    8 to 10 hours per week
  • Fee
    R2875
  • Institution
    USMx
  • Language
    English
Start Dates
  • How to separate randomness from truly correlated and potentially causative variables.
  • How to determine if certain variables (e.g., your firm’s spending on advertising or sales personnel) are related to or are driving other variables (e.g., your sales).
  • How to generate forecasts of future demand, and how trends, seasonality, and extreme events, along with random noise impact our ability to predict the future.
  • How to effectively visualise these relationships using the latest in data visualisation tools.