Platform Strategy for Business

DescriptionQuantityAmountTotalTax
Course Fee1R 2,687.00R 2,687.00R 0.00 (0%)
Total amountR 2,687.00
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Overview

Learn how you can design, launch, monetise and compete in a networked-platform market.

Firms such as Apple, Alibaba, Facebook, SalesForce, Uber and Yelp operate platform ecosystems that match buyers and sellers, gain value and market share from network effects, and harness their users to innovate.

This course teaches you how to convert products to platforms and how to innovate in a platform environment. You will learn how to negotiate platform start-up, convert existing products to platforms, and make vital decisions on issues of openness, cannibalisation, and competition.

Learners in this course will solve real-life problems using concepts from two-sided networks, information asymmetry, pricing, intellectual property, and game theory.

The instructor for this course literally wrote the book on the topic: “Platform Revolution: How Networked Markets Are Transforming the Economy—and How to Make Them Work for You.” This course is part of the Digital Product Management MicroMasters® Programme, offered through the edX® platform.

Associated Programmes: MicroMasters® Programme: Digital Product Management

The Digital Product Management MicroMasters® Programme from Boston University includes the following courses:

Product Management with Lean, Agile and System Design Thinking
Learn how to plan, develop and deliver on all aspects of work in the lifecycle of digital products using lean, agile and systems design thinking.
View the course

Strategic Social Media Marketing
Learn how to drive social media engagement by linking strategy and tactics and measuring results.
View the course

Driving Digital Innovation through Experimentation
Learn how to apply principles of experimentation at the technical, organisational and strategic levels of your business to drive digital innovation.
View the course

Platform Strategy for Business
Learn how you can design, launch, monetize and compete in a networked platform market.
View the course

Business Analytics for Data-Driven Decision Making
Learn how to lead your firm to make better business decisions using analytic methods and create competitive advantages from data.
View the course

Prerequisites:

  • Secondary school (high school) algebra; basic mathematics concepts.
  • A willingness to explore economics.

edX® and MicroMasters® are registered trademarks of edX® Inc. All Rights Reserved.

  • Start Date
    22 January 2019
  • Programme duration
    6 weeks
  • Estimated effort
    4 - 8 hours per week
  • Fee
    R2687
  • Institution
    BUx
  • Language
    English
Start Dates
  • How to successfully launch and design a business platform.
  • Why platform firms beat product firms and how the structure of platform firms is fundamentally different.
  • Why traditional platform pricing models fail and how to choose a successful pricing model.
  • How to compete in winner-takes-all network markets.

Course Syllabus

Week 1: Foundations
What’s happening in the economy. Why platform firms are fundamentally different than product firms.

Week 2: Architecture
Components of and design principles of successful platforms.

Week 3: Launch
Strategies for solving the chicken-or-egg problem and how to gain critical mass.

Week 4: Monetisation
Why pricing is different in platform markets and how to choose price.

Week 5: Open vs Closed
How Steve Jobs got it wrong the 1st time. How to choose what to give away and what to keep.

Week 6: Strategy
Why product strategies fail for platforms and how to compete in a network market.