Product Management with Lean, Agile and System Design Thinking

DescriptionQuantityAmountTotalTax
Course Fee1R 2,687.00R 2,687.00R 0.00 (0%)
Total amountR 2,687.00
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Overview

Learn how to plan, develop and deliver on all aspects of work in the lifecycle of digital products using lean, agile and systems design thinking.

Want to be the “CEO” of the digital product, but unsure which types of skillsets you may need? This course is for you.

Product management drives the implementation of business models in start-ups and digital enterprises. Learn about the key decisions, underlying trade-offs, and implementation decisions needed for each phase of the product life and master business and organisational logic to ensure product success in the marketplace.

In this course, part of the Digital Product Management MicroMasters® programme, offered through the edX® platform, you will be introduced to frameworks for decision-making based on both economic and organisational considerations.

These frameworks inform a rising product manager on how to:

  1. Understand customer co-creation, needs and become “a champion” for user-centric development in the digital technologies.
  2. Set up and manage specific workflows (e.g. either lean, agile or stage gate development tasks) that result in timely launch and upgrades of products.
  3. Take a data and metrics driven approach to make product life cycle decisions including pricing, versioning, maintenance, helpdesks and end of life.
  4. Shape the direction of the product based on experimentation and system design thinking by learning from product roadmaps, competitive considerations, and allied evolution of demand in digital markets.

_Caveat: _This is not a course on software development or architecture or on product marketing. The role of a product manager is to work with these functions effectively, such that the interests of a product (e.g. its profitability) and its customers are best served. Thus, the perspectives and skills covered in this course are integrative, and allied with decision-making, in their orientation.

Associated Programmes:
MicroMasters® Programme: Digital Product Management

The Digital Product Management MicroMasters® Programme from Boston University includes the following courses:

Product Management with Lean, Agile and System Design Thinking
Learn how to plan, develop and deliver on all aspects of work in the lifecycle of digital products using lean, agile and systems design thinking.
View the course

Strategic Social Media Marketing
Learn how to drive social media engagement by linking strategy and tactics and measuring results.
View the course

Driving Digital Innovation through Experimentation
Learn how to apply principles of experimentation at the technical, organisational and strategic levels of your business to drive digital innovation.
View the course

Platform Strategy for Business
Learn how you can design, launch, monetise and compete in a networked platform market.
View the course

Business Analytics for Data-Driven Decision Making
Learn how to lead your firm to make better business decisions using analytic methods and create competitive advantages from data.
View the course

Prerequisites:
Secondary school (high school) algebra; basic mathematics concepts.

Background in three areas:

  • Project and process (operations) management concepts
  • Marketing concepts
  • Software engineering concepts

Learners may develop a background in these three areas either through on-the-job exposure or by auditing 3rd or 4th-year university level or online courses before taking this course.

edX® and MicroMasters® are registered trademarks of edX® Inc. All Rights Reserved.

  • Start Date
    5 March 2019
  • Programme duration
    6 weeks
  • Estimated effort
    4 - 8 hours per week
  • Fee
    R2687
  • Institution
    BUx
  • Language
    English
Start Dates
  • Product line planning and road mapping alternatives.
  • Idea generation, customer needs assessment, co-creation, definition and validation of minimal viable product (MVP) and allied set up of required documents.
  • Alternative approaches for lean, agile and waterfall development, along with the tools for assessing task, project and business risks (and risk mitigation strategies) at scrums or at stage gates.
  • How to launch a product and create a go to market strategy to champion your product.
  • Performance Management: Ownership of product-related profit (or loss) over various life cycle stages; how to track and optimise system performance metrics while marshalling of social media and third-party data towards performance optimisation.