Graphic Design

Course Fee for Graphic Design1R 16,500.00R 16,500.00R 0.00 (0%)
Total amountR 16,500.00


Benefit from the expertise of our on-campus lecturing team and learn from people who know what’s needed to be the best. Do assignments similar what our full-time design students do, master a solid foundation that’ll set you up for future success, and create the building blocks for your creative portfolio. The leading benefits of online learning are time-flexibility, convenience and the ability to study anywhere in the world. Occasionally it can also feel a little lonely and impersonal, especially when compared to the magical moments and interpersonal connections that happen in real-life classrooms. Learning is most beneficial when it’s fun and engaging, and our on-campus experience proves the huge contribution that uniquely human connections add. You’ll master the basics of graphic design learning about the elements and principles of design, colour theory and typography. You’ll put this into practice using Adobe Illustrator by designing a logo and corporate identity, creating layouts (poster and ad) and use your digital design skills to create social media images. You’ll also gain the contextual understanding of the history of graphic design, the stylistic movements and the famous designers that made an impact.

  • Institution
    Red & Yellow Creative School of Business
  • Course Duration
    10 weeks
  • Language
  • Estimated Effort
    8 - 10 Hours / Week
  • Modules
    7 modules
Start Dates
  • Master the basics of graphic design principles and applications 
  • Learn about the elements and principles of design, colour theory, typography and how to pick the perfect font.
  • Be able to put this knowledge into practice using Adobe Illustrator by designing a logo, corporate identity, poster design and other layouts.
  • Be able to apply what you’ve learnt to digital design for social media
  • Gain the contextual understanding of the history of graphic design, stylistic movements and the famous designers that made an impact.

How it unfolds…The first week is dedicated to orientation. You’ll get to familiarise yourself with the online learning platform (virtual classroom), understand how everything works, meet the humans that’ll support you during this upskilling process, and be introduced to the uniquely human skills that are so essential for career success in the 21st Century.


1. Graphic Design history:

•    The history through the ages, the global influences and development of graphic design, and how it applies today
•    A basic knowledge of graphic design styles and designers who impacted the field


2. Design Process & Ideation:

•    Understand the steps in the design process (how to unpack the brief)
•    Learn ideation techniques and the tools to generate the best creative ideas
•    Implement the design process steps in a process file


3. Colour theory:

•    Understand colour terms, schemes and how to mix them
•    Be able to combine colours into a visually pleasing colour scheme
•    Use colour to create a sense of space (background and foreground)
•    Know the difference between colour for print and web


4. The principles and elements of design:

•    Describe, identify and create examples of key design elements.
•    Understand the elements of design (line, colour, shape, texture)
•    Learn the importance of the principles of design (movement, balance, symmetry, asymmetry, unity, emphasis, proportion, white Space, repetition)
•    Use the knowledge of the elements and principles to create visual hierarchy


5. Type and layout:

•    Understand all the elements that go into designing a logo
•    Conceptualize an identity for a new brand
•    Know how to create icons and combine type and image to create an effective logo
•    Design stationery for a brand in line with the identity
•    Present and communicate design concepts (Unit standard outcome).


6. Logo design and corporate identity:

•    Understand all the elements that go into designing a logo
•    Conceptualize an identity for a new brand
•    Know how to create icons and combine type and image to create an effective logo
•    Design stationery for a brand in line with the identity
•    Present and communicate design concepts (Unit standard outcome)


7. Design for Social Media:

•    Know how to design for social media (image sizes and
•    Understand trends and best practices when designing for social
•    Learn how to follow brand guidelines when creating social media collateral clients
•    Develop your own personal branding on social media
•    Create templates for images applicable to all social media channels



Upon successful completion, participants will earn a highly respected Red & Yellow Certificate.


This course is perfect for people who love beautiful design, get frustrated by ugly invites or ads, and love creating original artwork of their own. They want to be graphic designers, but can’t do a full-time programme due to affordability or time pressures.

  • Traditional print-based graphic designers who want to up their digital game
  • Marketing, writers or DTP operators - tired of seeing bad design or wanting to improve their briefing/art direction skills
  • Small business owners and start-ups who have a conceptual or creative mindset, can’t afford the ongoing services of a graphic designer, and know they could do it themselves if they had the technical skills and knowledge
  • Influencers, bloggers and social media content producers who want to create astounding graphics that stand out from tired, old boring stock imagery

Meet Student Advisors

Arlene Lanser

Pearson Student Advisor