Digital Marketing

DescriptionQuantityAmountTotalTax
Course Fee for Digital Marketing1R 31,433.00R 31,433.00R 0.00 (0%)
Total amountR 31,433.00
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Overview

The Professional Certificate in Digital Marketing from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry. Make yourself more marketable and put your career in high gear with a Professional Certificate in Digital Marketing from Wharton. Learn the key marketing skills most in-demand today: Omni-channel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention.

This programme is targeted to people who are either starting or have a mid-management career in marketing or advertising or support and work with a marketing and advertising team or agency. Given the role of digital marketing in today’s connected world, this course is a necessity for corporations, start-ups, small businesses, and entrepreneurs, across all industries.

The Digital Marketing Professional Certificate Programme from Wharton includes the following courses:

Fundamentals of Digital Marketing, Social Media, and E-Commerce
Build the marketing skills you need to succeed in the Digital Economy from Wharton, consistently ranked #1 globally for marketing education.
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Marketing Analytics: Data Tools and Techniques
Learn how to measure, manage and analyse customer data to make effective marketing decisions.
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Managing the Value of Customer Relationships
Learn how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value.
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Selling Ideas: How to Influence Others, and Get Your Message to Catch On
Learn how to use social media and word of mouth to spread your message and grow your business.
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  • Fee
    R31433
  • Institution
    WhartonX
  • Programme Duration
    20 weeks
  • Class Starts on
    7 January 2019
  • Language
    English
  • Estimated Effort
    2-4 Hours / Week
  • Courses
    4 courses, 6 weeks / course
Start Dates

At the end of this programme, you will be able to:

  • Leverage new models in business and e-commerce to increase profitability.
  • Apply new techniques in market research, including Regression Analysis (modelling cause and effect), Conjoint Analysis (valuing attributes and measuring preference), and Social Media Analytics.
  • Leverage the power of social media to get your products, ideas, and messages to catch on.
  • Determine initial experiments your company should invest in to achieve customer centricity.
  • Choose metrics to gauge and guide ongoing customer-centric efforts.
  • Build your professional network.
  • Engage with content and industry experts | Network with peers and alumni | Progress to your desired career opportunity or further study.
  • PearsonX Capstone Project.
  • Local learning and networking with students and employers in your region.

Upon successful completion of PearsonX and edX® requirements, participants will earn the following certificates:

  • Managing the Value of Customer Relationships Verified Certificate.
  • Fundamentals of Digital Marketing, Social Media, and E-Commerce Verified Certificate.
  • Marketing Analytics: Data Tools and Techniques Verified Certificate.
  • Selling Ideas: How to Influence Others, and Get Your Message to Catch On Verified Certificate.
  • Digital Marketing Program Professional Certificate.
    • edX® in collaboration with WhartonX.
  • PearsonX Digital Marketing Program Badge.
    • PearsonX via Acclaim.
  • 90% of marketers report suffering from a shortage of digital skills, and only 8% of surveyed companies feel strong in the area of digital marketing (whitepaper by Grovo).
  • In a study conducted by Bullhorn, 64% of recruiters reported a shortage of skilled candidates for available marketing roles.
  • Employment of marketing managers is projected to grow 9 percent from 2014 to 2024, faster than the average for all occupations (Bureau of Labour Statistics).
  • Career opportunities as a Marketing Manager, Digital Marketing Analyst, or Account Executive, among others Salary range from 56k- 97k per year (*data from Glassdoor).

Meet Student Advisors

Arlene Lanser

Pearson Student Advisor

Meet our Faculty

David Bell

Xinmei Zhang and Yongge Dai, Professor of Marketing - The Wharton School at the University of Pennsylvania

Jonah Berger

Associate Professor at the Wharton School - The Wharton School of the University of Pennsylvania

Pete Fader

Frances and Pei-Yuan Chia, Professor of Marketing - The Wharton School of the University of Pennsylvania

Raghu Iyengar

Associate Professor - The Wharton School of the University of Pennsylvania